Story

Yvette’s journey began with a mother’s fierce, protective instinct. When her son faced his own health issues, her search for natural remedies transformed her life and led her to become a certified Holistic Health Coach. Working with countless busy women, she saw a universal truth: women are experts at caring for everyone but themselves. That sparked a decade-plus mission to create functional, convenient, deeply nourishing food for women. Born in Italy, Elisa carries the belief that food is nourishment, culture, and identity in her DNA - a conviction solidified when a food-based approach helped her through a childhood illness. She spent 15+ years building brands in marketing at companies like Procter & Gamble and Meta, but always saw a gap between the stories brands told and the authentic well-being people were searching for. In Joulebody, she found the purpose-driven story she’d been looking for her entire career. Yvette spent a decade searching for real answers. Elisa built the language to share them. Together, they refused to settle for “good enough” and built a Ritual you can actually live with.