Thirteen years in the making. Launching like it is day one.
We are looking for the coaches, dietitians and practitioners who will know why that mattered.
There was nothing on the shelf we could hand our own clients.
Every option was one of two things. A candy bar wearing a health label, or twenty grams of isolate and an ingredient list nobody could pronounce. Women were being asked to choose between food that tasted like something and food that was actually good for them.
So we stopped waiting for someone else to make it and made it ourselves.
Not influencers. Two women who saw a gap and kept going.
We did not build an audience and then look for something to sell it. We found a problem we could not stop thinking about, and we have been grinding at it ever since.
Yvette Rose, co-founder. Holistic health coach. Over 13 years formulating, most of it spent on versions that did not work.
Elisa, co-founder. Brand and growth. Previously P&G and Meta, now building the thing she wished existed.
The nutrition was never the hard part.
The hard part was getting the panel, the flavor and the shelf life to work at the same time. Move one and the other two fall over. That is the reason most bars pick a lane and give up on the rest.
Women are the toughest palate in food, and rightly so. Here is everything it had to do at once:
The next thing we make is the one we have been chasing the whole time: a 17g protein bar with real ingredients only.
We would rather have you with us before it launches than after.
Apply to join the Founders Circle
Every ingredient is in there doing a job.
Nothing is filler and nothing is there for texture alone. The protein comes from four seeds, not an isolate. If you want the reasoning behind each one, it is all written up.
We are thirteen years old. Our store is not.
You will not find many reviews on this site. We rebuilt it this year and thirteen years of them did not come with us. So rather than a wall of stars, here are two women who have been eating this every day since long before the new site existed.
I work with Yvette as my health coach, and she introduced me to Joulebody because I had gut issues. I’ve used it as my breakfast and midday snack for two years now. It’s easy, I don’t have to think about it, and I’m never bloated.
I eat a Joulebody bar every morning without question. It keeps me sated, balanced and regular. I am no longer distracted by hunger pangs before lunch time rolls around.
Two minutes, and a box on the way.
The Founders Circle is the first group of coaches and practitioners building this with us, before the 17g bar launches. Not a promo roster. People whose judgement we want on it.
Apply below. It takes about two minutes.
We review every application ourselves and reply personally.
We send your box, your code and your link.
Photography and captions are ready to use, so recommending us costs you nothing but the decision.
Be one of the first names on it.
Thirteen years of formulating, a brand new store, and the 17g bar still to come. Everything after this is easier if you were here first.