Energy, Made Ritual

A joule is energy. Joulebody is what happens when energy becomes ritual.

We started with a simple conviction: real food makes real change. Born from a mother’s persistence and a daughter’s conviction, Joulebody grew out of frustration with “wellness” products full of powders, gums, and fillers. We drew a clear line: no fakes, no shortcuts, no compromises.

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The Mother-Daughter Spark

Joulebody started because we were tired of products that didn't work and advice that didn't fit real life.

Yvette's story began with her son. When his health crashed, doctors handed her prescriptions. She handed him food instead, real ingredients that actually moved the needle on inflammation, energy, gut function. It worked. So she went deeper. Became a Holistic Health Coach. Spent eleven years working with women who kept showing up with the same complaints: crushing fatigue by 2pm, bloating that wouldn't quit, cycles that felt like punishment, anxiety that made sleep impossible.

The pattern was clear. Their bodies were screaming cortisol through the roof, gut lining compromised, hormones all over the place. And they were being sold gummies with fillers and adaptogens cut with garbage.

Elisa's story started in Italy, where food had literally kept her alive as a kid. Then she spent years at Procter & Gamble and Meta, watching companies dress up mediocre products in compelling stories. She got good at marketing. Really good. And she hated it.

Because when you know how to make people believe something, you also see how often that trust gets abused. She wanted to build something where the ingredient list was the marketing. Where you could read every label to your endocrinologist and they'd nod.

When we met, we were both done with the same bullshit.

Yvette's non-negotiables:

  • No synthetic isolates pretending to be nutrition
  • No gums wrecking your gut lining
  • No ingredients we wouldn't give to the women we coach
  • Every formula has to address root cause—cortisol, inflammation, blood sugar, hormone balance

Elisa's non-negotiables:

  • No lying about what's inside
  • No performative wellness aesthetic covering up weak formulas
  • No hiding behind proprietary blends
  • If we can't explain why it works, it doesn't go in

What we built:
Products for women tracking their Oura scores and still crashing. Who've tried everything and are exhausted by supplements that do nothing. Who want their morning ritual to actually support their cortisol curve, not just taste good in a latte.

We formulated for the patterns Yvette saw over and over in coaching:

  • Gut dysbiosis making you bloated and brain-fogged
  • Blood sugar crashes driving afternoon meltdowns
  • Disrupted circadian rhythm from chronic stress
  • Hormonal chaos (PCOS, irregular cycles, anxiety spikes)
  • Nervous system stuck in fight-or-flight

This isn't about biohacking or optimizing. It's about giving your body what it actually needs so you can function like a human again.

No hustle. No "rise and grind." Just real support for women who are tired of being tired.

We're building this for you. With you.

— Yvette & Elisa

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    Fueling Real Life

    From the first sip of tea to the last bite of a bar, Joulebody products are built to support your flow through the day: steady energy in the morning, clean focus at midday, fuel for your workout, and recovery when you need it most. Each recipe combines seeds, roots, and fruits rich in minerals, fiber, and plant protein. Herbs and adaptogens round out the ritual, keeping you balanced in body and mind.

    Our Promise

    When ingredients are clean, the results are real. That’s why you’ll never find protein isolates, artificial sweeteners, or fillers in anything we make. Just whole, organic ingredients you can trust — and flavors you’ll actually crave.

    Our Values

    Real Food, Not Formulas — Nutrition from nature, not labs.
    Radical Transparency — Every ingredient has a purpose, nothing hidden.
    Community & Connection — Built by women, for women (and everyone who wants to thrive).

    Great Nutrition. Good Flavor. Real Results.

    Because what you put your energy into becomes your reality.

    ON THE BLOG

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